Many of you reading this page will already have an established business or have a great idea for a website. But if you don’t, don’t worry, everyone knows something about something.

There are plenty of excellent niche business ideas where the competition is low or almost non-existent.

What’s a Niche website?

A niche website has a central theme on which you base all of your site’s content. The key to success on the Net for the small business owner is to master an in-demand niche. With a niche-focused business, your competition will be lower and it will be easier for targeted, interested visitors to find your website.

The first step is defining your niche.

Develop the best site theme based on what you know and love…perhaps a hobby or past work experience, or have you solved a problem everyone has? Writing about something that you have a passion for isn’t work, but becomes a pleasure and your content will shine!

It’s really important to “niche it” because you can easily generate content based on your own experiences with the websites theme. The more you know about your niche, the more credible you will appear to your audience.

Providing a credible source of information means that your readers will come back for more info, and while they are there, click on a google ad sense ad or affiliate link or fill out a form that generates a sales lead.

The narrower your niche the better. Smaller niches have less competition, so you have a greater chance of being found by the search engines.

Write down ideas for website themes as they hit you. Everyone has a special interest. Everyone knows something that is of value to others. Figuring out your niche is the first step in building a successful online business. Your website should be built around a single niche. Your websites content should provide solutions to problems or concerns that your readers may have.

Find your target market.

Niche finding is the first step of creating a website. Don’t rush through this step. This free video from SBI covers niche finding in depth. Click on the Day 2 video.

A niche website’s theme should be in demand, meaning a reasonable number of people must be searching for information about your chosen topic. If your theme is too narrow, not enough of a market will be searching for information. If your theme is too broad, say “vacation” or “travel” the competition for these keywords will be brutal.

What’s a keyword?

A keyword is merely the topic for the content of a Web page. All the other words on that page are “content”… information about that specific keyword/topic. This keyword is how google finds your new web page, and the pages with your content are referred to as KFCP’s (Keyword Focused Content Pages).

Keywords are the words people are typing into search engines every day to search for information. Information is what people are searching for.

Just like the realtor whose mantra is “Location, Location, Location”, you and your website should concentrate on “Information, Information, Information”.

What you want are high demand keywords related to your site’s theme. High demand keywords are words that have a high number of searches by web surfers. Ideally, these keywords should have a low supply, meaning there aren’t that many web pages created around them.

How do you know if you have a keyword that meets the above criteria? Use these online tools:

1. Site Build It!’s Brainstorm It tool (highly recommended)

2. Wordtracker

3. Overture

Brainstorm It! is the ultimate niche-finding, brainstorming and researching tool. It is the only niche-finding and keyword-researching software tool that you will ever need. This is one of the tools you get when signing up with SBI as your website host.

Your keyword list will help you build a flow chart for your new website. By analyzing your keywords, navigational buttons will become apparent, as well as keywords for tier two and three pages.

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Your website blueprint

Starting to build a website with a list of keywords will put you ahead of 90% of most people that are building websites. By building a properly keyword optimized theme-based website, you have a much better chance of attracting free, targeted traffic via the search engines.

Having this list of keywords related to your website theme that web surfers are looking for will help you decide on the topic or content of each page on your site. This is your website blueprint.

Here’s an example. Say you want to build a website on the benefits of a low carbohydrate diet. Using one of the tools above (SBI’s Brainstorm It! Is #1 for this) do a search on the keywords related to your theme. These would be “carbohydrate, carb or carbo”.

Entering these words into Brainstorm It! returns the following possibly profitable keyword phrases on which to build content pages:

• Low carb breakfast food
• No carb recipes
• Low fat crock pot recipes
• EAS low carb powder
• Low carb bake mix
• List of low fat foods
• Low carb vitamin
• List of low carbohydrate foods
• Low carb diet for diabetes;
• Atkins low carb products
• Foods low in carbohydrates
• Low carb products cheap
• Low carb and weight loss
• Low fat blueberry muffins
• Low carb almond flour

This is just a partial list of the keywords/phrases that Brainstorm It! found on this subject. This will give you an idea of what kind of results this powerful tool can give you. Each phrase returned by Brainstorm It! can be turned into a content page.

Brainstorm It! also assigns a profitability score that tells you how well the phrase or keyword term performs, so you are not wasting your time by writing a content page on a keyword with limited profitability.

You really need to investigate this tool for yourself. Here’s a screen shot of the Brainstorm It! results for this website.

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Now that you have your keywords and website blueprint for your chosen niche, let’s move onto the website plan itself.

Continue to Step 2

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